In the old analog world, you could define yourself by your product or service, but no longer. Today it doesn’t matter if your company sells plastic flowers or insurance what defines you is your data. Compliance determines how data is handled and that defines your vertical in our data-driven society. Look at your data, your transactions, and your process, and map them to your compliance initiatives. That will determine your digital not analog vertical. John Kindervag is a senior analyst at Forrester Research, where he serves Security & Risk Professionals.”]
Source: https://www.csoonline.com/article/2136096/your-vertical-is—-.html