CIAM aims to address the poor customer experience and connect the brand to its consumer in a more personalized way. Workforce identity and access management (IAM) focuses on governing data and system access rights for an employee base. While workforce IAM focuses on a high degree of security, consumer IAM must balance user experience and security at all times. This becomes a challenge as more consumers demand a frictionless and personalized experience. CIAM platform must also be developer-friendly so that customization and integration enable ease of use.”]
Source: https://securityintelligence.com/posts/workforce-versus-consumer-iam-key-differences-and-use-cases/