Microsoft is working on a quick launcher dubbed PowerLauncher for the Windows 10 open-source PowerToys toolset, to allow users to launch apps faster than using the Start menu. The toolset is designed to replace already available app launching options on the Windows platform, including third-party launchers like Launchy, Listary, Executor, and Wox. Microsoft is also planning to add several other PowerToy tools at a later time, including a tool to kill unresponsive processes, and an animated GIF screen recorder.
Source: https://www.bleepingcomputer.com/news/microsoft/windows-10-powertoy-quick-launcher-to-simplify-launching-apps/

