The onset of the term endpoint security felt almost coordinated, as if a memo about some focus group results was distributed late one night. Some vendors suggested that it could encompass some security appliances at the server level too. Others added cell phones and BlackBerrys to the mix, and USB dongles. Endpoint security is jargon, and jargon is spin, an attempt to generate buzz while downplaying limitations and potential negatives. Its antithetical to substance when what you really mean is used is used.”]
Source: https://www.csoonline.com/article/2119889/what-s-the-endpoint-of-endpoint-security-.html