Microsoft entered the endpoint security market with what was then called Forefront Client Security (now Microsoft Forefront Endpoint Protection) Forefront’s sister product, OneCare, was aimed at the consumer market. This created a market fire storm, especially at companies like McAfee, Symantec, Trend Micro that depended on PC security for the bulk of their 2007 revenue. Forefront did have momentum out of the gate in 2007 but it faced a few obstacles. Microsoft tried to make endpoint security an economic rather than an IT issue but putting Forefront on its Enterprise Client Access License.”]