TripAdvisor bought Viator in 2014 to add local experiences to its portfolio. Airbnb started offering local experiences in a dozen cities through its online app in late 2016. The travel industry accounts for 46 percent of ecommerce fraud attempts. The prospect of losses due to fraud, plus the cost of chargeback fees and resulting higher payment-processing fees, has made some small, local travel players reluctant to go digital. Local travel businesses can benefit from reaching a much larger audience through these platforms than they could reach with their own marketing budgets.”]