More than half of online shoppers surveyed asked not for more loyalty cards or coupon schemes but for better on-line security. Customers dont just expect to be better protected; they are savvy enough to appreciate that breaches can still happen even with appropriate security best practices in place. As a result, they want contingency plans in place that will require retailers to notify them on the same day in the event of a breach. Growing consumer awareness of online security will ultimately expose those organisations that fail to take online security seriously to reputation loss.”]
Source: https://informationsecuritybuzz.com/news/customers-want-online-security/