Rob Zerby: Consumer Awareness is Key to Fraud Prevention. He says consumers are buying in on text alerts and text alerts for fraud-prevention offerings. Zerby serves as program manager for both fraud and anti-bribery and corruption for Wells Fargo Community Banking. He has spent more than 21 years in risk management, information technology and decision science at Wells Fargo. The bank is hosting the ISMG Fraud and Breach Prevention Summit in San Francisco, California, on June 28, 2015.”]