Facebook claims to have over 400 million active users currently on their social network. Each of these users is connected to 60 pages, groups, or events on average. This form of community communication makes it easier for potential customers to research, evaluate, compare, and purchase the products they’re looking for. Many Web 2.0 features such as commenting, discussion boards, blogs, and the ability to share content are ideal tools for companies to connect with potential customers. Without a focused audience, a company runs the risk of their message falling on deaf ears.”]
Source: https://www.healthcareinfosecurity.com/web-20-effectiveness-how-marketers-often-miss-mark-a-2621