How do we build (or rebuild) the case for improving cybersecurity during this economic downturn? Why aren’t more companies (or governments) hiring certified security professionals right now? Why can’t my security program get any respect from upper management? I’ve used each of these approaches over the years to sell security projects, and we still need to apply similar arguments. Gaining the required support for security requires us to use the same words that our most senior leaders use – whether in government or in the private sector.”]