Copenhagen Business School study finds cookie banners can affect users’ privacy choices by manipulating the choice architecture. With simple changes can increase absolute consent by 17%. The research findings provide empirical evidence that shows people’s data privacy decisions can be easily manipulated. The ability of website owners to manipulate the outcome of user privacy decisions is at odds with the ideals of the ePrivacy Directive and GDPR. The researchers argue there are many cases in which it might be beneficial to nudge people to decide without affecting the outcome.
Source: https://www.helpnetsecurity.com/2021/07/23/user-data-privacy/