In October, the U.S. went through the Payment Networks Liability Shift, the first significant milestone toward full rollout of Europay MasterCard Visa (EMV) chip technology here. EMV is chip-based technology that is being deployed on credit and debit cards to replace the long-antiquated magnetic stripe system. It is supposed to keep a consumers account number more private, so that an adversary cant easily steal one’s account number and make fraudulent transactions.”]
Source: https://www.csoonline.com/article/3008063/u-s-is-still-tiptoeing-toward-emv-credit-cards.html