The cybersecurity industry has just as much of a responsibility to internalize and emphasize trust today as we do tomorrow. People wont do business with you unless they trust you. Its slow to earn, quick to destroy, and everything in between is fuzzy. The care and maintenance of your reputation requires significant investments of resources both time and money. It is as much art as it is science, because while there are technical steps and specific tools, at the end of the day, it is still an exercise in risk management.”]
Source: https://www.csoonline.com/article/3408617/trust-isnt-new-so-why-are-we-acting-like-it-is.html