Advertising does not make content free. It merely externalizes the costs in a way that incentivizes malicious or incompetent users to build things like Superfish. It will take a long time to find a solution to this problem. Advertisers need to work with Mozilla to make it easier to use ad-free content. Ad-free advertising is not a problem. It is a problem that we need to fix it. It’s a problem we have to deal with. We need to change the way we use it.”]
Source: http://monica-at-mozilla.blogspot.com/2015/05/tracking-protection-for-firefox-at-web.html