Tim O’Reilly: “Your choice of publisher helps [a book be successful]. The clearest lesson from Bookscan is that the market is consolidating,” he says. “Being part of an established series at an established publishing house is, unfortunately, very important,” he writes. I’m glad my publisher is Pearson’s Addison-Wesley, which owns many imprints, so the market looks more diverse than it actually is, he says. I won’t say it [success of a book sold by a small publisher] can’t be done, but it’s a lot harder than it was in the ’80s and ’90s.”]
Source: https://taosecurity.blogspot.com/2003/11/tim-oreilly-on-computer-books-tim.html