Facebook has started offering a new profile*. Whats unique about this is that they offered it. In the past they had always forcibly changed it and added privacy changes, much to the chagrin of their user community and privacy advocates. Facebook has overcome this by using an opt-in strategy this time. The new profile is more of a personal showcase. The most interesting part is the addition of personal information links on top of the new profile: These entice users to add more personal data, showing more about you as a person.”]
Source: https://securelist.com/tim-is-using-the-new-profile/30631/