ThreatMetrix Introduces Behavioral Analysis in the Threatmetrix Cybercrime Defender Platform. Persona ID Rules uncovers anomalous behavior in real-time through the association of related activity and connected entities such as email addresses, transactions, accounts, devices, IP addresses, geo-location, proxies, and physical addresses. The Rules then score the divergence (anomalies) or convergence (similarities) between current and historical attributes. The rules also allow the use of custom fields such as credit cards for creating customer-specific user profile building.”]