Last week, Evernote changed their Terms of Service privacy policy to explicitly allow them to read user content. Most services business models, like Facebook, Twitter and Google, depend on reading user content, so their terms of Service explicitly allow it. Facebooks terms also give them a license to the photos users post on their service, they also kind of own it. Study: 74% of individuals skipped reading privacy policies before signing up for a service, 98% missed gotcha clauses that included giving up first born as payment.”]