The word EMAIL has been identified by BitDefenders spam analysts in spam messages also related to Canadian Pharmacy. This spam wave is also abusing a legitimate newsletter template with a central image advertising Viagra, Cialis and Levitra. In order to increase click rates on the spam links, some of the messages make use of short URL services such as www.bitdefender.ly. Most of these messages have been forged to look as if they had been sent by the recipients themselves.”]
Source: https://www.bitdefender.com/blog/hotforsecurity/the-spam-omelette-36/