Survey: 74% of Internet users are more worried about privacy now than they were a year ago. Some 74% say they are less likely to enable location tracking on the Web, 83% are less. 83% of people say they don’t trust online ads and 80% are more likely to click on ads. The most extreme measures are generally reserved for people who have reason to worry that they might be targeted by the NSA, or by law enforcement, or be the subject of civil proceedings.”]