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Targeted ads that track how and where you drive are coming to connected cars

Mobile advertising company Kiip sells targeted ads that try to be in the “moment” with you in order to offer rewards for specific behaviors and achievements. In 2013, Kiip — pronounced as ‘keep’ — had almost 2 billion “rewardable” moments. Kiip’s future “is about infiltrating almost any daily activity that involves a smartphone,” CEO Brian Wong told Xconomy.com. The company intends to also tap into smart homes for targeted ads, including ads that track how and where you drive.”]

Source: https://www.csoonline.com/article/2226847/targeted-ads-that-track-how-and-where-you-drive-are-coming-to-connected-cars.html

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