Internet users in the U.S. are becoming more careful about the kind of information they provide online, IBM said. 75 percent of respondents are taking measures to protect their data and personal information when they are online because they are afraid of identity theft (43 percent), loss of money (24 percent) and harm to how well they score with credit agencies (13 percent) Survey was taken of nearly 700 adults who said they have Internet access either at home or where they work. Twenty-seven percent of participants in the survey have stopped buying from unfamiliar retailers online, while 18 percent of stopped paying bills online.”]