Retailers may misinterpret legitimate shopping behavior as ‘risky’ due to cellular connections (e.g. a mobile carrier may shift your browsing to another location) Organizations must also make sure they’re offering the same shopping experience across channels. Shoppers who encounter a “limiting” mobile site are more likely to opt to buy from a competitor’s site. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% opt to visit a competitor instead.”]
Source: https://www.bankinfosecurity.com/whitepapers/stopping-mobile-fraud-in-its-tracks-w-5448