Data-leak prevention is growing at 10% a year, a bit slower than anticipated but still pretty fast compared to other security technologies. The primary driver is compliance, as with most security funding. When DLP is implemented as an enforcement tool, the controls are strict and run the risk of disrupting business. Many companies that deployed DLP last year pulled back on their deployments because of a backlash from users and management. The vast majority of leaks, at least according to what we see in the media, occur accidentally.”]
Source: https://www.csoonline.com/article/2125728/softer-data-leak-prevention.html