Social engineering is the type of problem that everyone knows about, but it isn’t a simple matter of dealing with it, but they can only do so much. Criminals are hijacking topics on social media with psychological triggers. The trigger most often used by an attacker is called “the strong affect” This trigger uses a heightened sense of emotional state, such as fear, panic, excitement, or grief in order to get the victim to take an action. The best lures will center on current events that impact a large number of people.”]