Information is the key to any malicious campaign, and the more personal it is, the more value it holds. When a target user reads an email material to craft a better phishish material, this information is a tipping point. The more people who trust e-mail is the more likely the target will become the target of a phishing attack, says CTO Trevor Hawthorn. Hawthorn: Smart people are tougher to crack as they use social networking and social networking to crack down on phishing attacks.”]