Small and medium-sized enterprises seem to be strongly positioned in the data protection sector, according to a recent survey of 600 German, French and British executives. 79.5% of SMEs employ a data protection officer ‘ 60.5%, internally, 19% outsource the job. Survey also reveals a clear trend towards first-party data, i.e. user data, 68% of respondents want to rely on the use of user data. 40% of executives in Great Britain are not aware of both the first party data trend and the third-party cookie developments.
Source: https://www.helpnetsecurity.com/2021/06/28/smes-data-protection/