ESG Research: Industry is not servicing its customers. While vendors are pushing new switching architectures, users are clamoring for help and training. Things are only going to get more confusing in the future with the introduction of more advanced virtual switches, new switching technologies, and advanced storage over Ethernet innovation. Now is the time to work with customers, assess their needs, provide them with training, and help guide them to the next level. Smart vendors will build stronger bonds with customers today and reap the rewards with new network infrastructure sales.”]