Europe lags behind the U.S. in outlining detailed plans for GDPR compliance; UK firms are least prepared. Only 38% of all respondents have a comprehensive plan in place for how they will comply with the new EU General Data Protection Regulation. Data complexity and ensuring data quality are the two biggest hurdles they will need to overcome. 75% of organisations said the complexity of modern IT services means they cant always know where all customer data resides, whilst just over half said they could locate all of an individuals data quickly.”]