IBM: Social engineering attacks are one of the most effective tools available to cyber criminals. IBM: We have found that a carefully crafted attack will fool even the most educated users. The recent security events at RSA and Epsilon have once again raised the issue of social media engineering attacks against enterprises. The tools that organizations have to train their customers are often not effective enough to reach all customers and simply convey the message, says IBMs research project. The total time we invested in this project while building the attack was 17 hours.”]