Malwarebytes Labs: Business reputation management (BRM) is a buzzword that refers to the practice of ensuring that organizations are always putting their best foot forward. This is a process that executives must not miss out on, especially when the company has found itself in the center of a media storm after disclosing a cybersecurity incident that has potentially affected millions of customers. The possibility of finding their business in the crosshairs is no longer just a possibility, but something executives should always be prepared for.”]
Source: https://blog.malwarebytes.com/101/2019/03/reputation-management-age-cyberattacks-businesses/