Ram Manchi is president of the Alliance for Gray Market and Counterfeit Abatement. The organization’s founding members include Cisco, 3Com, HP, Microsoft and Nortel. Manchi: Gray marketing is generally defined as products that are transacted through unauthorized channels and/or markets. Counterfeiting refers to a non-genuine product traded with breach of brand and trademarks; its a deliberate attempt to deceive consumers by copying and marketing goods. Both gray marketing and counterfeiting are many times found to be blended.”]