Recent high profile data breaches have made their way into the wider, global purview. Issuers and merchants alike must address ways to instill confidence in their customers in short order. Financial institutions have a well-coordinated strategy in making their customers aware of the institution’s vigilance, posture and plan, they win. It goes beyond just reassuring a customer; it is an opportunity to assert a distinctive leadership role in the marketplace. Deploying a risk-based, compromise-centric and layered framework is one way to prevent data breaches.”]