While every brand wants to build online relationships, putting consumers in control of their privacy is a must for brands today. A recent Gigya survey found that 68 per cent of consumers dont trust brands to handle their personal information appropriately. Facebook has demonstrated that putting consumer privacy top of mind can engender a great deal of trust, and brands stand to gain tremendously. Marketers face a seismic shift in the way they collect and manage data because the General Data Protection Regulation (GDPR) is less than a year away.”]
Source: https://informationsecuritybuzz.com/articles/overcoming-personalisation-privacy-disconnect/