Fake death announcements sprouted into the virtual world as despicable answers to the how low can you go? question. Celebrities names were illicitly used to lure their fans into subscribing to fake tribute pages or tweet the fake news and a link to gather huge audiences for malware-carrying web pages. The Dance of Death is a medieval allegory that reminds people of the inevitable (and very democratic) leveling of all walks of life at the END at the end.”]
Source: https://www.bitdefender.com/blog/hotforsecurity/online-socialites-endless-dance-of-death/