Phishing is one of the fastest-growing electronic crimes, and difficult one for law enforcement to handle. To help companies cope, truste and Ernst & Young recently published an eight-page white paper titled “How Not to Look Like a Phish” Use clean and crisp domain-naming strategies to avoid clicking through to third-party sites from your e-mail messages. Use “Dear James Smith” instead of “Dear Sir” to help consumers recognize you as a legitimate sender.”]
Source: https://www.csoonline.com/article/2118324/note-to-phishers-please-do-not-read-this.html