Anthem Anthem’s latest data breach of 37.5 million records can be devastating to a company. Cyber criminals are modern day bank robbers. They go where the money is. Cyber criminals generally pillage this information from retailers in bulk by utilizing malware specifically written to copy the credit card number at the point-of-sale system when a customer swipes his or her card. PII is information that identifies an individual, such as name, address, date of birth, drivers license number, or Social Security number, and is exactly what cyber criminals need.”]