A new IBM study conducted by Harris Poll revealed that consumers are demanding to understand and have control over where their data goes. More than half of U.S. consumers polled either know someone whose information has been compromised or have had their own information compromised. Seven out of 10 consumers are aware that their data doesnt necessarily stay with the original company they share it with, and that has real business implications. Consumers think its more important for businesses to protect their data than it is to provide a quality product.”]