The cyber security end-to-end market was $40 billion (US) in 2010, up from $34 billion in 2009. Frost and Sullivan report: Cyber Security From Luxury to Necessity. White paper: Improving our Nations Cybersecurity through the Public-Private Partnership. Report: Government and industry should utilize existing international standards and work through consensus bodies to develop and strengthen international standards for cybersecurity. Government should leverage these standards when it acquires technology and take steps to ensure it does not acquire counterfeit technology products.”]