Microsoft and partners announced a series of new mobile phones yesterday. The new phones are based upon Windows 7 which replaces the more antiquated Windows Mobile OS. This announcement places Microsoft in an unfamiliar spot, the “hot seat” Everyone is pressing Microsoft on how its Windows 7 phones will compete with iPhone and Google Android. If Microsoft establishes this position as “good enough” for consumers but superior for the enterprise, it wins where it counts — with software revenue. If mobile applications come as part of its Enterprise Client Access License (ECAL)”]
Source: https://www.csoonline.com/article/2227444/microsoft-s-mobile-phone-opportunity.html