Security company BitDefender identifies celebrities as most commonly-used lures in US spam campaigns. The use of celebrities to promote malware and spam is firmly entrenched in Internet culture. Stephen King, George Lucas, Madonna and AC/DC are less commonly used famous people. Most of the messages were pushing pharmaceutical products. The majority of these messages will never even reach users’ inboxes having been filtered by hard-working gateways. The same issue of celebrity abuse has plagued Facebook and Twitter in recent years.”]
Source: https://www.csoonline.com/article/2129072/jay-leno-is-top-spam-scam-lure–security-company-finds.html