The Egg of Columbus is a persistent problem that has been around for a while. The impact it has on a victim is only worsened by the fact that ones friends and family are also affected. When these cyber-assaults come in a form that have not been previously seen or acknowledged to the same degree of mail-bourne attacks then the frequency of victims does dramatically increase. The result of awareness means instant messaging attacks will not be profitable for the hoodlums in the world.”]
Source: https://nakedsecurity.sophos.com/2008/09/01/insta-spam/