Analyst Yair Reiner compared the new iMacs with comparable machines from Dell and Hewlett-Packard. Reiner says Apple’s pricing has been “perpetually misrepresented and misunderstood” Reiner: “With a few notable exceptions, such as the MacBook Pro, Apple has typically offered more hardware for the money than competitors. The common misperception stems from the fact that Apple doesn’t compete in low-end product segments, which raised the average price of Apple computers above the industry average.””]
Source: https://www.csoonline.com/article/2123801/imacs-good-bang-for-the-buck-.html