A massive television ad fraud campaign that abuses the programmatic advertising ecosystem for connected TV (CTV) has successfully impersonated more than 2 million people in over 30 countries so far during its run. The ICEBUCKET operation was bent on tricking advertisers into thinking there were real people watching TV on the other side of the screen, when in reality, they were bots. The sellers of the ad inventory were bot-herders; and, they received money in exchange for running the ads but the ads didn t actually reach any human eyeballs.
Source: https://threatpost.com/icebucket-streaming-tv-fraudsters-steal-ad-dollars/154852/