Edward A. Flynn, the former Massachusetts public safety secretary, spoke to CSO in 2005. Flynn handled a media frenzy over reports that the FBI was seeking six foreign nationals in connection with a suspected plot to release a dirty bomb in Boston. Flynn says its important to establish your credibility before a crisis. He says you need a communication plan that requires that we work out in advance how we will communicate that message Flynn says he saw the importance of public- and private-sector information-sharing.”]
Source: https://www.csoonline.com/article/2122560/how-to-communicate-in-a-crisis.html