Federal Trade Commission’s call for a “Do Not Track” mechanism to protect Web privacy has received a great deal of attention this week. It’s still far from clear what form such protections will take, but businesses should consider what it might mean for them and their Websites. Without the ability to collect browsing data for users participating in the Do Not Track program, Websites will not be able to serve them targeted ads or content. Advertisers may end up having to pay for more impressions across a more diverse set of Websites, while publishers may have to begin charging for content.”]
Source: https://www.csoonline.com/article/2126263/how-the-ftc-s–do-not-track–idea-may-affect-your-site.html