When does personalization cross the line into invasive? And what can uncomfortable consumers do about blocking it? According to a 2018 survey, 91 percent of consumers said theyd prefer to shop with brands that know their preferences and offer personal recommendations. The challenge is doing it in a way thats helpful but not creepy, says Patrick Tripp, vice president of product strategy for RedPoint Global, which offers a customer data platform to help brands personalize their marketing campaigns. The answers arent always clear, and how do you control what happens to this highly personal information?”]
Source: https://blog.malwarebytes.com/privacy-2/2019/08/how-much-personalization-is-too-much/