In his new book Super Mario: How Nintendo Conquered America, Jeff Ryan examines the history of the video game manufacturer using the company’s unassuming corporate logo Super Mario. For 20 years, Nintendo has turned down an estimated millions of dollars to focus on the Mario brand. Ryan: “We’re going all in to push Mario, he’s our face. Even though Link is popular, we’re not going to push him” He says the set of the Super Mario Bros. movie was a weird place to work.”]
Source: https://gizmodo.com/how-does-nintendo-protect-the-image-of-their-saintly-pl-5835123