Many cybersecurity companies are presenting exciting cybersecurity products and solutions, with attractive and well-thought out marketing claims. When there is so much diversity, it starts bordering with pollution effect, precluding security decision makers from making the right choice. Ask the vendor which risks their solution mitigates – time to move to the next one. If a vendor cannot state the risks its product addresses time to leave the booth. Ask your peers about the product, and if a product is trusted by FT500 companies thats great news, however it can be totally irrelevant for your organization.”]
Source: https://www.csoonline.com/article/3187113/how-cisos-can-overcome-cybersecurity-pollution.html