With data breaches often appearing in the news, customers and enterprise leaders alike may be concerned that the enterprise isnt doing enough to protect customers personally identifiable infomation (PII) PII refers to any data that identifies a specific individual. With technology, the scope of PII has expanded substantially and can include login IDs, IP addresses, digital images and even social media posts. Many organizations often share user data with other companies for marketing or other purposes, creating a perfect storm for more PII breaches.”]
Source: https://securityintelligence.com/articles/secure-pii-data/